Never Fully Dressed
Summary:
Owned by: Independent brand founded by Lucy Aylen
Based in: United Kingdom
Has a presence in: Primarily UK, with online presence in Europe and other regions
International Shipping?: Yes
Price range: Mid-Range
Caters for: Womenswear
Style: Bold, colourful, statement
Never Fully Dressed is known for its vibrant prints, bold colours, and statement-making pieces. The brand offers versatile garments that can be dressed up or down, with a focus on fun, expressive fashion. Sustainability is important to Never Fully Dressed, with efforts to use more eco-friendly materials and reduce waste. Customers often praise the unique designs and flattering fits, with sizing that accommodates a range of body types comfortably.
Discount code for Never Fully Dressed:
WELCOMEBACK
For 10% off your order.
Find the full Terms & Conditions on the brand’s website.
The Details:
Founded in 2009 by Lucy Aylen, Never Fully Dressed began as a small label crafted in a London attic and has since grown into a global fashion phenomenon. Known for its vivid prints, playful silhouettes, and inclusive ethos, the brand is beloved for pieces that inspire confidence and celebrate individuality. With a mission to bring colour and personality into wardrobes everywhere, Never Fully Dressed is as much about attitude as it is about style.
Aesthetics:
Never Fully Dressed’s collections combine bold design elements with unmatched versatility, creating garments that are equally at home at a garden party, boardroom, or beach getaway. The brand’s playful yet refined approach to fashion ensures every piece becomes a conversation starter.
What defines the look:
Signature Prints: Eye-catching florals, abstract patterns, and animal motifs, all designed in-house to ensure uniqueness.
Transformative Pieces: Multi-functional garments - such as wrap dresses and reversible styles - that adapt to any occasion.
Empowering Silhouettes: Flattering cuts, ruching, and flowing shapes designed to complement all body types.
Playful Edge: A mix of bohemian charm with contemporary flair, ensuring each collection feels fresh and dynamic.
Whether it’s a satin midi skirt styled casually with trainers or a show-stopping maxi dress, Never Fully Dressed’s designs are made to stand out and lift spirits.
Sustainability:
Never Fully Dressed is committed to reducing its environmental impact, focusing on longevity, reusability, and eco-conscious production. The brand’s sustainability journey includes innovations that cater to the modern, mindful shopper.
Key Sustainability Actions:
Circular Fashion with Preloved: Customers can resell their gently worn pieces on the brand’s Preloved platform, promoting circularity and extending the life cycle of every garment.
Recycled Fabrics: Select collections, such as swimwear, are made from recycled materials, blending sustainability with high-quality craftsmanship.
Eco-Friendly Packaging: The brand’s packaging is FSC-certified and uses recycled content, ensuring less waste at every step.
Seasonless Designs: Never Fully Dressed focuses on creating timeless staples, encouraging customers to invest in pieces they’ll love for years.
The brand balances its vibrant creativity with a growing responsibility toward the planet, making it a thoughtful choice for fashion lovers.
Customer Experience & Insights:
Never Fully Dressed has cultivated a global community that celebrates inclusivity, diversity, and bold self-expression. Whether it’s their versatile silhouettes or their size-inclusive ranges, customers appreciate the brand’s commitment to empowering women through fashion.
What shoppers love about Never Fully Dressed:
Flattering for All Figures: With sizes ranging from UK 6 to 28, the brand creates pieces that embrace and celebrate every body type.
Endless Versatility: Many items can be styled in multiple ways, ensuring maximum value and wearability.
Empowering Ethos: The brand encourages women to feel bold and beautiful, offering designs that bring joy and confidence to their wearers.
Why Choose Never Fully Dressed?
A favourite among influencers, Never Fully Dressed has become a staple for modern wardrobes. Its vibrant designs have been worn by celebrities and everyday style enthusiasts alike, offering a fresh perspective on what it means to make an impact through fashion.
For those who value playful prints, versatile styling, and a brand that champions sustainability and inclusivity, Never Fully Dressed is a standout choice. Whether you’re dressing for a wedding, a beach holiday, or a laid-back brunch, this is fashion that inspires joy and makes a statement.
