Frequently Asked Questions

The Fashion Directory is a curated collection of fashion houses – from emerging designers to globally loved labels. Rooted in the belief that discovering your style is key to expressing who you are, each profile is crafted to showcase the brand’s essence so you can find the ones that resonate most. Brands to explore, stories to connect with – because what you wear matters, and so does how you find it.

The Fashion Directory is curated, not exclusive. We showcase a mix of emerging labels, cult favourites, and household names – from under-the-radar designers to well-known brands that shape the fashion landscape. What links them all is a strong identity – whether it’s a signature aesthetic, conscious values, or cultural influence.

Not all – but many are making progress, and we highlight that wherever possible. We believe in giving you the context, not a lecture. If a brand is doing something meaningful in terms of ethics or the environment, you’ll find it in the summary.

Sometimes. We independently curate most of the profiles, but we also work with brands that align with our values through editorial placements, affiliate partnerships, or by featuring them more prominently. Transparency matters – if it’s a collaboration, we’ll flag it.

In some cases, yes – if you click through to a brand and make a purchase, we may earn a small commission (at no extra cost to you). It helps support the time we spend researching and keeping things updated. But we don’t let affiliate potential drive who we include – we prioritise style and story over sales.

We update and expand the directory regularly – we aim to add new brands weekly, and existing profiles are refreshed as needed. If you’re browsing often, chances are you’ll find something new.

Yes – where available, we include exclusive or public discount codes on brand profiles. These are updated regularly, so it’s worth checking back if you’re eyeing something.

Absolutely. Whether you’re a fan or part of the brand team, we welcome recommendations. Head to our “Submit a Brand” page to put one forward. Brands can also opt for premium placements like homepage features for increased visibility.

We’re always open to working with brands and PR teams whose values align. Visit our PR & Affiliations page to learn more about gifting, affiliate opportunities, or editorial collaborations.

Each profile is created through independent research, drawing from a brand’s official website, press coverage, and customer feedback. We aim to offer a balanced view – highlighting signature styles, sizing, sustainability efforts and what shoppers are actually saying – so you get an honest feel for the brand, not just the marketing.