Because of Alice

Owned by: Independent brand founded by Alice Olivia Cross
Based in: United Kingdom
Has a presence in: Primarily UK, with online availability internationally
International Shipping?: Yes
Price range: Affordable to Mid-Range
Caters for: Womenswear
Style: Minimalist, chic, versatile

Because of Alice (BOA) delivers elevated basics with a minimalist, contemporary edge. The brand focuses on creating timeless wardrobe staples that are easy to mix and match, offering a polished yet understated look. BOA is committed to producing high-quality garments with a sustainable approach, using limited production runs to reduce waste. Customers love the sleek, modern designs and the consistent sizing, which provides a flattering, comfortable fit.

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