NA-KD
Summary:
Owned by: Independent brand founded by Jarno Vanhatapio
Based in: Sweden
Has a presence in: Primarily Europe, with expanding online international presence
International Shipping?: Yes
Price range: Premium
Caters for: Womenswear
Style: Timeless, luxurious, minimalist
NA-KD offers trendy, fashion-forward pieces that bring the latest styles to the forefront. With an emphasis on bold designs and accessible pricing, NA-KD is perfect for those who love to keep up with the latest trends. The brand is working towards sustainability, incorporating recycled materials and aiming for more responsible production. Customers appreciate the wide variety of styles and the inclusive sizing options, though some note that certain items can run small.
Discount code for NA-KD:
Rasmussenyt
For 20% off your order.
Find the full Terms & Conditions on the brand’s website.
The Details:
Since its launch in 2015, NA-KD has redefined what it means to be a global fashion powerhouse. Rooted in Scandinavian design, the brand is synonymous with trend-driven collections that balance affordable luxury with an innovative, digital-first approach. Headquartered in Sweden, NA-KD has become a go-to for fashion-forward individuals seeking pieces that embody both modern elegance and youthful energy.
Aesthetics:
At the heart of NA-KD’s identity lies its ability to translate the latest trends into wearable, versatile designs. With a focus on individuality, the brand offers an ever-evolving range of clothing and accessories that cater to every facet of contemporary life.
What defines NA-KD’s style:
Trend-Driven Collections: From sleek tailoring to playful printed dresses, NA-KD’s designs cater to work-to-weekend wardrobes.
Signature Collaborations: By partnering with influencers and tastemakers, NA-KD injects fresh, innovative perspectives into its collections, keeping them relevant and dynamic.
Accessible Luxury: Quality fabrics and thoughtfully crafted details at prices that appeal to the modern, style-conscious shopper.
Vibrant Palettes: A mix of bold hues, classic neutrals, and unexpected prints, ensuring something for every aesthetic.
NA-KD’s pieces exude confidence and effortless cool, making them a staple for individuals who embrace personal style with a touch of edge.
Sustainability:
NA-KD’s commitment to sustainability is both ambitious and evolving, reflecting the brand’s desire to create fashion with purpose. Its dedication to environmental responsibility is woven throughout its operations, from material selection to circularity initiatives.
Key Sustainability Actions:
Carbon Reduction: NA-KD has set clear goals to reduce its carbon emissions by 50% per product by 2025 and achieve climate neutrality by 2040.
Circular Fashion with NA-KD Circle: This platform encourages customers to resell, rent, or repair their pre-loved pieces, extending the lifespan of each garment.
Eco-Friendly Materials: The brand is committed to using 100% sustainable fabrics by 2025, including organic cotton, recycled polyester, and Tencel.
Transparent Progress: NA-KD publishes detailed sustainability reports, holding itself accountable for meeting its goals while continuously improving.
NA-KD’s approach champions progress over perfection, ensuring that style and responsibility go hand in hand.
Customer Experience & Insights:
NA-KD resonates with a digitally native audience who value both accessible price points and standout designs. Known for its active engagement on social media, the brand has cultivated a global community of fashion enthusiasts, reinforcing its status as a leader in modern fashion innovation.
What customers love about NA-KD:
Fresh, Fast-Paced Drops: Constantly updated collections that reflect the latest trends, ensuring shoppers are always ahead of the curve.
Inclusive Offerings: A wide range of sizes and styles to suit diverse tastes, body types, and occasions.
Affordable Quality: High-quality designs at attainable prices, proving that great style doesn’t have to break the bank.
Interactive Brand Experience: NA-KD’s collaborations with influencers and its focus on user-generated content foster a sense of connection and inclusivity.
Why Choose NA-KD?
NA-KD is a favourite among style influencers and trendsetters, offering a fresh perspective on contemporary fashion. Whether you’re drawn to its playful prints, sleek tailoring, or easy-to-style staples, NA-KD ensures its pieces feel both on-trend and timeless.
For those who value accessibility, sustainability, and design innovation, NA-KD delivers fashion that feels uniquely personal - while keeping a pulse on global trends.
