Soft Goat
Summary:
Owned by: Independent brand
Based in: Sweden
Has a presence in: Primarily Europe with international online presence
International Shipping?: Yes
Price range: Premium
Caters for: Womenswear, Menswear, Unisex
Style: Timeless, luxurious, minimalist
Soft Goat specializes in luxurious cashmere pieces that are designed to feel as good as they look. The brand focuses on creating high-quality knitwear that is both timeless and incredibly comfortable. Soft Goat is committed to sustainability, using responsibly sourced cashmere and working with ethical producers. Customers love the softness of the cashmere and the flattering, comfortable fit, with sizing that accommodates different preferences for a cozy or more tailored look.
Discount code for Soft Goat:
welcome10
For 10% off your order.
Find the full Terms & Conditions on the brand’s website.
The Details:
Launched in 2011 by Stephanie Bergström and Erik Magnuson, Soft Goat has set a new standard for contemporary cashmere, blending Scandinavian minimalism with a sustainable ethos. Based in Stockholm, the brand has become a destination for timeless knitwear designed to feel as good as it looks. Each piece embodies quiet luxury, combining the softness of premium cashmere with an understated yet modern aesthetic that transcends seasons.
Aesthetics:
Soft Goat designs everyday essentials that are as versatile as they are luxurious. With an emphasis on clean silhouettes, neutral tones, and meticulous craftsmanship, the brand creates pieces that integrate seamlessly into modern wardrobes.
Key style highlights:
Timeless Silhouettes: From elegant turtlenecks to relaxed oversized cardigans, Soft Goat’s designs exude a sense of effortless refinement.
Understated Palettes: A calming colour range of warm neutrals, cool greys, and rich earth tones, ensuring every piece feels endlessly wearable.
Attention to Detail: Clean lines, fine ribbing, and subtle accents reflect the brand’s commitment to sleek simplicity.
Whether layered over tailored separates or paired with relaxed denim, Soft Goat’s pieces are crafted to adapt to every moment, from casual weekends to elegant evenings.
Sustainability:
Soft Goat’s commitment to sustainability goes beyond its ethically sourced cashmere - it’s about redefining the relationship between luxury and responsibility. From sourcing to packaging, every element reflects a focus on longevity and environmental care.
Key Sustainability Initiatives:
Ethically Sourced Cashmere: The brand partners with herders in the Gobi Desert, ensuring fair trade practices and animal welfare.
Recycled Cashmere: Soft Goat’s Recycled Cashmere Collection uses upcycled fibres to create garments that blend sustainability with exceptional quality.
OEKO-TEX® Certified Yarns: Every piece meets rigorous safety and environmental standards, offering peace of mind without compromising on luxury.
Durability and Longevity: By prioritising timeless design, Soft Goat champions a buy less, wear more philosophy that rejects fast fashion.
These efforts position Soft Goat as a pioneer in sustainable luxury, appealing to the conscious consumer who values both quality and ethics.
Customer Experience & Insights:
Soft Goat’s loyal following is drawn to its ability to deliver elegance without compromise. Loved for its buttery-soft textures, flattering fits, and enduring style, the brand’s designs are a staple for those who appreciate quietly luxurious wardrobe investments.
What customers love about Soft Goat:
Unparalleled Comfort: Every piece is crafted from premium-grade cashmere, offering a luxurious feel that’s second to none.
Effortless Versatility: Whether styled with sleek trousers or thrown over a casual dress, Soft Goat’s pieces work for any occasion.
Thoughtful Craftsmanship: From stitch to seam, every detail is considered, ensuring each garment feels beautifully finished.
Why Choose Soft Goat?
Soft Goat has earned its place in fashion editorials across Vogue, Elle, and Marie Claire, celebrated for its sophisticated yet sustainable designs. The brand has been spotted on Scandinavian style influencers and celebrities alike, proving that cashmere doesn’t have to shout to make an impact.
For those seeking investment-worthy knitwear that blends timeless appeal with a modern conscience, Soft Goat offers an unrivalled combination of luxury and sustainability.
