The Frankie Shop
Summary:
Owned by: Independent brand founded by Gaelle Drevet
Based in: United States (NY), France (Paris)
Has a presence in: Primarily USA and Europe with an online international presence
International Shipping?: Yes
Price range: Mid-range
Caters for: Womenswear, Menswear, Unisex
Style: Minimalist, trendy, functional
The Frankie Shop delivers effortlessly chic styles with a strong emphasis on modern basics. Known for their tailored blazers, relaxed trousers, and minimalist silhouettes, The Frankie Shop crafts pieces that are perfect for those seeking a refined, casual aesthetic. The brand uses high-quality fabrics and focuses on creating versatile garments that mix and match easily. Customers often praise the structured yet comfortable fits, with sizing that is true to form.
Discount code for The Frankie Shop:
tfs10
For 10% off orders.
Find the full Terms & Conditions on the brands website.
The Details:
Founded in 2014 by Gaëlle Drevet, The Frankie Shop has earned cult status among the fashion-forward crowd for its signature blend of pared-back tailoring and effortless cool. With flagship stores in New York and Paris, the brand embodies an international sensibility where minimalist elegance meets urban utility, creating pieces that feel relevant yet timeless.
Aesthetics:
At its core, The Frankie Shop champions a modern, minimalist wardrobe that transcends trends. Its collections are anchored in structured tailoring, oversized proportions, and a neutral colour palette that’s become synonymous with contemporary fashion.
Key Style Signatures:
Power Dressing with a Twist: Iconic blazers, structured coats, and tailored trousers define its androgynous-meets-chic style.
Relaxed Minimalism: Utility-inspired shirts, oversized knitwear, and effortless dresses that deliver easy sophistication.
Functional Statement Pieces: Elevated essentials with bold silhouettes that merge fashion with functionality, ideal for those who prefer a refined yet relaxed wardrobe.
The brand’s design philosophy is rooted in seasonless appeal, offering investment pieces that remain relevant across seasons while encouraging personal expression through styling versatility.
Sustainability:
While The Frankie Shop hasn’t publicly committed to extensive sustainability initiatives, its focus on long-lasting design and timeless aesthetics naturally promotes more mindful consumption. By creating classic wardrobe staples that resist fast-fashion cycles, the brand fosters a more responsible approach to style.
Additionally, slow production cycles and limited collections reflect an awareness of the environmental impact of overproduction - a value increasingly sought after in today’s fashion landscape.
Customer Experience & Sizing:
The Frankie Shop is known for its oversized fit, which has become a defining feature of its collections. While many pieces—particularly blazers, coats, and wide-leg trousers - are designed to be roomy and relaxed, more fitted styles such as slip dresses and jersey tops stay true to standard UK sizing.
Sizing Advice:
• Go True-to-Size: For standard-fit styles like t-shirts and trousers.
• Consider Sizing Down: For an intentionally tailored look, especially in oversized blazers and jackets.
Shoppers regularly highlight the brand’s quality craftsmanship, noting the durability of its fabrics - especially structured wools, cottons, and blended knits - which hold up well even with frequent wear.
Why Choose The Frankie Shop?
With features in Vogue, The Cut, Elle, and Who What Wear, The Frankie Shop has become a global style reference for minimalist fashion enthusiasts. Its collections consistently land on seasonal must-have lists, with fashion editors and influencers praising its elevated tailoring and distinctive design ethos.
Loved by celebrities, stylists, and industry insiders, The Frankie Shop stands out as a cult-favourite brand for those looking to curate a wardrobe that balances bold minimalism with everyday practicality. Whether you’re redefining power dressing with its structured blazers or embracing off-duty elegance with its versatile knitwear, The Frankie Shop offers a distinctive style language that resonates well beyond fleeting fashion trends.
