The Directory
Rooted in the belief that discovering your style is key to expressing who you are, The Fashion Directory curates and crafts brand profiles to showcase their essence so you can find those that resonate most.
Brands to explore, stories to connect with – because what you wear matters, and so does how you find it.
Charli
Charli London blends luxury and casualwear, offering comfortable, relaxed pieces perfect for a sophisticated yet easygoing look. The brand uses high-quality fabrics, focusing on versatility and comfort without compromising on style. Charli London is also making efforts towards sustainability by incorporating eco-friendly materials and ethical production practices. Customers appreciate the soft, cozy fabrics and consistent sizing that make these pieces a staple for everyday wear.