Reformation
Summary:
Owned by: Independent brand founded by Yael Aflalo
Based in: United States
Has a presence in: USA, Canada, UK
International Shipping?: Yes
Price range: Mid-range to Premium
Caters for: Womenswear
Style: Trendy, feminine, eco-conscious
Reformation is known for its vintage-inspired, effortlessly cool aesthetic. The brand is a pioneer in sustainable fashion, using eco-friendly materials and transparent production practices. Reformation’s pieces are designed to make women feel confident, with flattering fits that hug in all the right places. Customers love the chic styles and inclusive sizing, which ranges from petite to extended sizes, offering something for everyone.
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The Details:
Founded in 2009 by former model Yael Aflalo, Reformation has redefined modern fashion by proving that style and sustainability can go hand in hand. What began as a small upcycled fashion venture in Los Angeles has evolved into a global eco-conscious powerhouse, beloved for its feminine silhouettes, effortless elegance, and eco-driven values. Today, the brand is a cultural icon, synonymous with modern femininity that’s as responsible as it is coveted.
Aesthetics:
Reformation’s design ethos fuses feminine allure with modern sensibility, offering pieces that feel both romantic and effortlessly cool. From slinky slip dresses and tailored trousers to vintage-inspired denim and floral frocks, every piece channels California ease with a Parisian twist.
What defines the Reformation look:
Flirty Dresses: Think cinched waists, flutter sleeves, and romantic necklines that feel equal parts playful and sophisticated.
Tailored Power Pieces: Sleek blazers, structured trousers, and sharp jumpsuits that redefine modern power dressing.
Vintage-Inspired Denim: Sustainable high-rise jeans and cropped styles, perfect for achieving that effortless off-duty vibe.
Whether you’re dressing for a rooftop cocktail party, a weekend getaway, or an effortless everyday look, Reformation’s collections deliver a modern wardrobe that’s always on-trend yet timeless.
Sustainability:
At Reformation, sustainability isn’t an afterthought—it’s the heart of the brand. From sourcing eco-friendly fabrics to reducing waste and even offsetting carbon emissions, Reformation has set the standard for responsible fashion while maintaining a cool-girl edge.
Key Sustainability Initiatives:
Eco-Friendly Fabrics: The brand’s signature materials include Tencel™ Lyocell, organic cotton, and deadstock fabrics, ensuring low-impact production without sacrificing quality or design appeal.
RefRecycling Program: Reformation’s circular fashion initiative encourages consumers to return old pieces, which are then recycled or repurposed into future collections.
Carbon Neutral Pledge: Since 2015, the brand has been carbon-neutral, investing in renewable energy projects and offsetting emissions through sustainable business practices.
Through its commitment to transparency, social responsibility, and cutting-edge sustainability efforts, Reformation has become a trailblazer in the eco-luxury fashion space.
Customer Experience & Insights:
Reformation’s customer base loves its figure-flattering fits, eco-conscious materials, and effortless style. The brand has expanded its size-inclusive range over the years, offering a diverse selection of fits for a wide range of body types.
What shoppers love:
Flattering Fits: Reformation is known for its curve-hugging dresses, waist-cinching blazers, and slim-fit trousers, designed to enhance natural shapes.
Size Inclusivity: The brand’s sizing includes petite, standard, and plus-size ranges, ensuring every customer finds something that fits perfectly.
Eco-Conscious Appeal: Many loyal customers cite Reformation’s sustainable practices as a deciding factor when choosing its pieces over competitors.
Whether you’re in search of a wardrobe refresh or special-occasion staples, Reformation’s designs are crafted to make you look good while doing good.
Why Choose Reformation?
Reformation has earned its status as a fashion-forward brand that leads by example in the sustainability space. Celebrity fans from Taylor Swift to Kaia Gerber and Kendall Jenner have frequently been spotted wearing the label, solidifying its place in the cultural zeitgeist.
For those looking to blend fashion with purpose, Reformation’s collections offer style that doesn’t compromise—delivering eco-friendly designs that are both conscious and covetable. Whether it’s a show-stopping dress or a perfect-fit pair of jeans, Reformation is where style meets sustainability.
