& Other Stories
Summary:
Owned by: H&M Group
Based in: Sweden
Has a presence in: Europe, USA
International Shipping?: Yes
Price range: Mid-range
Caters for: Womenswear
Style: Trendy, eclectic, contemporary
& Other Stories offers trendy, contemporary pieces with a touch of whimsy. From romantic blouses to tailored trousers, & Other Stories covers a range of styles, all with an eye for detail. Their commitment to sustainability is growing, with efforts to use more eco-friendly materials and responsible production. Customers appreciate the brand’s wide variety of sizes and the flattering fit of their garments, making it easy to find something that feels just right.
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The Details:
Established in 2013 under the H&M Group, & Other Stories has swiftly become a beloved destination for women seeking a harmonious blend of contemporary fashion and timeless design. With ateliers in Paris, Stockholm, and Los Angeles, the brand encapsulates a diverse range of styles, offering everything from romantic silhouettes to minimalist staples.
Aesthetics:
& Other Stories stands out for its ability to encapsulate varied fashion narratives:
Parisian Chic: Embodying effortless elegance with romantic blouses, tailored trousers, and classic silhouettes.
Scandinavian Minimalism: Showcasing clean lines, muted tones, and functional designs that prioritise simplicity and utility.
Californian Ease: Reflecting a laid-back vibe with relaxed fits, vibrant prints, and a youthful spirit.
This eclectic approach allows customers to curate a wardrobe that resonates with their personal style, bridging timeless classics with contemporary trends.
Sustainability:
& Other Stories is committed to integrating sustainability into its operations:
Material Sourcing: The brand utilizes organic cotton, Tencel™, and recycled fibers, aiming for 100% sustainably sourced materials by 2030.
Animal Welfare: Adheres to the Responsible Wool Standard and the Responsible Mohair Standard, ensuring ethical treatment in its supply chain.
Circular Fashion Initiatives: Focuses on creating durable products designed for longevity, encouraging a move away from fast fashion cycles.
While these initiatives mark significant progress, the brand acknowledges the ongoing journey towards comprehensive sustainability.
Customer Experience & Sizing:
Customers appreciate & Other Stories for its unique designs and quality craftsmanship:
Design Diversity: The brand’s multiple ateliers contribute to a wide range of styles, appealing to various fashion sensibilities.
Quality Craftsmanship: Attention to detail and the use of premium materials result in durable and stylish pieces.
Sizing: Garments generally align with standard UK sizing, with detailed size guides available online to assist customers in finding the perfect fit.
This focus on quality and design diversity ensures a satisfying shopping experience for a broad customer base.
Why Choose & Other Stories?
With features in leading fashion publications such as Vogue, Elle, and Who What Wear, & Other Stories has built a reputation as a go-to brand for style-conscious women seeking unique, versatile fashion. Its collections effortlessly blend European sophistication with modern practicality, offering a well-rounded wardrobe inspired by global design capitals.
Fashion insiders frequently praise & Other Stories for its attention to detail, high-quality materials, and thoughtfully designed pieces - qualities that have earned it a dedicated international following. From editor’s picks to seasonal must-haves, its designs are consistently featured in trend reports and celebrity style roundups, reinforcing its position as a trusted destination for contemporary fashion.
For those looking to curate a wardrobe that balances individuality with timeless appeal, & Other Stories delivers well-crafted designs, versatile staples, and a conscious approach to fashion - making it a brand that seamlessly bridges style and sustainability.
