Ninety Percent

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Owned by: Independent brand founded by Para Hamilton and Shafiq Hassan
Based in: United Kingdom
Has a presence in: Primarily UK, with international online presence
International Shipping?: Yes
Price range: Mid-Range to Premium
Caters for: Womenswear
Style: Minimalist, sustainable, luxury basics

Ninety Percent is a London-based label that combines style with sustainability, offering elevated basics and contemporary essentials. The brand donates 90% of its profits to charitable causes, making each purchase impactful. Their pieces are crafted from organic cotton and sustainable materials, focusing on quality and longevity. Customers appreciate the soft fabrics and relaxed fits, with sizing that accommodates various body types comfortably.

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